Title of article
Whatever people say I am, thatʹs what I am: Social labeling as a social marketing tool
Author/Authors
Gert Cornelissen، نويسنده , , Siegfried Dewitte، نويسنده , , Luk Warlop، نويسنده , , Vincent Yzerbyt، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
11
From page
278
To page
288
Keywords
SOCIAL MARKETING , Social labeling , Ecological consumer behavior , Mindlessness in consumer decision making , Persuasion
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124638
Link To Document