Title of article
Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
Author/Authors
Michael Ahearne، نويسنده , , Douglas E. Hughes، نويسنده , , Niels Schillewaert، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
14
From page
336
To page
349
Keywords
Performance , Operational CRM , SFA usage , Sales productivity , Targeting
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124642
Link To Document