Title of article
Product bundles and market segments based on travel motivations: a canonical correlation approach
Author/Authors
Heung Chul Oh، نويسنده , , Muzaffer Uysal، نويسنده , , Pamela A. Weaver، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1995
Pages
15
From page
123
To page
137
Keywords
product bundles market segments travel motivations
Journal title
International Journal of Project Management
Serial Year
1995
Journal title
International Journal of Project Management
Record number
124657
Link To Document