Title of article
The impact of co-branding on post-purchase behaviors in family restaurants
Author/Authors
Soojin Lee، نويسنده , , Woo Gon Kim، نويسنده , , Hyun Jeong Kim، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
17
From page
245
To page
261
Keywords
Customer loyalty , Family restaurants , Co-branding cards
Journal title
International Journal of Project Management
Serial Year
2006
Journal title
International Journal of Project Management
Record number
125013
Link To Document