Title of article
A cross-cultural comparison of fast food restaurant selection criteria between Korean and Filipino college students
Author/Authors
Seung-Hee Baek، نويسنده , , Sunny Ham، نويسنده , , Il-Sun Yang، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
16
From page
683
To page
698
Keywords
Restaurant selection criteria , conjoint analysis , Globalization
Journal title
International Journal of Project Management
Serial Year
2006
Journal title
International Journal of Project Management
Record number
125042
Link To Document