Evaluation of Entrepreneurial Marketing Dimensions According to Characteristics of Institutions: Institutions Age and Size

Entrepreneurial marketing is described as the interface between entrepreneurship and marketing. Entrepreneurial marketing is very complex and is related to the highly competitive and dynamic environment. This study examines how the use of entrepreneurial marketing varies as a result of the age and size of higher education institutes. Results showed that there are differences in the use of each entrepreneurial marketing dimension based on institutes age and size. Implications of findings and conclusions are discussed.