Title of article
A features analysis of vertical integration on American television network websites
Author/Authors
Siddhartha Menon، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2008
Pages
12
From page
133
To page
144
Abstract
This article explores the level of vertical integration on official network television websites. A features analytic method is utilized to assess how the individual television program web pages on these network sites are designed and evaluates the extent to which they integrate various media forms. In this regard, a five item coding scheme is proposed, to draw comparisons across network sites. This inquiry also has value in finding out whether vertical integration among networks and studios plays a role in determining the use of media features on these sites.
Keywords
Vertical integration , Television network , Financial interest and syndication rules , Hierarchies , MARKETS
Journal title
Telematics and Informatics
Serial Year
2008
Journal title
Telematics and Informatics
Record number
1285721
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