Cooperation models for mobile television in Europe

This article examines the emerging cooperation models between the various stakeholders piloting mobile broadcasting in Europe. It adopts a generic business model design framework to systematically compare recent trials of mobile broadcasting technologies. The article illustrates the cross-impact of cooperation agreements between the various stakeholders on their technological, service-related and financial design choices, and provides insights on a number of business models issues in the upcoming commercialization phase of mobile digital TV broadcasting in Europe.