Relationship between brand equity and customer satisfaction

Today’s, main purposes of organizations are not only sale, but also are creating relationship between products and target customers that is kind of customer commitment and loyalty throughout the organizations. The aim of this project is an investigation Relationship between brand equity and customer Satisfaction. Brand equity is divided on physical quality, staff behavior, ideal self-congruence, brand identification, and lifestyle congruence. Customer satisfaction is also dependent criteria. Questioners were distributed on 3 cities that are Zanjan, Rasht and Mashhad. Data analysis indicated that all dimension of brand equity except ideal self-congruence, and brand identification had significant relationship to customer satisfaction.