Title of article
Critical success factors for a customer relationship management strategy
Author/Authors
Luis E. Mendoza، نويسنده , , Alejandro Marius، نويسنده , , Mar?a Pérez، نويسنده , , Anna C. Grim?n، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
33
From page
913
To page
945
Keywords
customer relationship management , strategy , Critical success factors , System integration , Metrics
Journal title
Information and Software Technology
Serial Year
2007
Journal title
Information and Software Technology
Record number
135331
Link To Document