Title of article
Investigating the effect of information on mobile banking acceptance barriers
Author/Authors
Vazifehdoost، Hossein نويسنده Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran , , Khosrozadeh، Shirin نويسنده Ph.D. Student, Department of Business Management, Science and Research Branch, Islamic Azad University, Science and Research Branch, Islamic Azad Uni , , Mirzaee far ، Mahtab نويسنده Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran ,
Issue Information
ماهنامه با شماره پیاپی 33 سال 2014
Pages
8
From page
2049
To page
2056
Abstract
This paper presents an empirical investigation on how information and guidance offered by the bank influence on the barriers to adoption of mobile banking. Data were collected from a questionnaire from college students who attend Islamic Azad university in city of Tehran, Iran. Structural equation modeling of data from 425 respondents was used to test 5 hypotheses. The results show the information and instructions offered by bank have negative effect on 5 evaluated barriers including usage, value, risk, tradition and image to adoption of mobile banking.
Journal title
Management Science Letters
Serial Year
2014
Journal title
Management Science Letters
Record number
1414932
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