• Title of article

    A review of the marketing manager version 5.0 (1992) : (Market Works Inc, 5 Dellwood Court, San Rafael, CA 94901, USA; $US129.00)

  • Author/Authors

    James M. Maskulka، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1996
  • Pages
    3
  • From page
    113
  • To page
    115
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1996
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148534