Title of article

Retail involvement in direct marketing

Author/Authors

Michelle A. Morganosky، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 1997

Pages

7

From page

145

To page

151

Keywords

retail. direct marketing

Journal title

Journal of Retailing and Consumer Services

Serial Year

1997

Journal title

Journal of Retailing and Consumer Services

Record number

148582