• Title of article

    Brand equity and retailer acceptance of brand extensions

  • Author/Authors

    Colleen Collins-Dodd، نويسنده , , Jordan J. Louviere، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1999
  • Pages
    13
  • From page
    1
  • To page
    13
  • Keywords
    retail , Product listing , Brand management , Brand equity , Brand extensions
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1999
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148652

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148652