• Title of article

    Incorporating balance of power in channel decision structure: Theory and empirical application

  • Author/Authors

    Subir Bandyopadhyay، نويسنده , , Suresh Divakar، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1999
  • Pages
    11
  • From page
    79
  • To page
    89
  • Keywords
    Hybrid models , Brand management , Game theory , Category management
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1999
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148658

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148658