Title of article

Entertaining Shopping Experiences: An Exploratory Investigation

Author/Authors

M. A. Jones، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 1999

Pages

11

From page

129

To page

139

Keywords

Shopping , Critical incident technique , Entertainment in retailing

Journal title

Journal of Retailing and Consumer Services

Serial Year

1999

Journal title

Journal of Retailing and Consumer Services

Record number

148662