• Title of article

    Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics

  • Author/Authors

    Devon DelVecchio، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2001
  • Pages
    11
  • From page
    239
  • To page
    249
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2001
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148718

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148718