• Title of article

    Relationship marketing on the Internet: the case of top- and lower-ranked US universities and colleges

  • Author/Authors

    Michael L. Klassen، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2002
  • Pages
    5
  • From page
    81
  • To page
    85
  • Keywords
    web sites , Relationship marketing , Higher education marketing , Web-based marketing
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2002
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148740

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148740