Title of article
Profiling intrinsic deal proneness for HILO and EDLP price promotion strategies
Author/Authors
Hans Pechtl، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2004
Pages
11
From page
223
To page
233
Keywords
Deal proneness , store choice , Price promotion
Journal title
Journal of Retailing and Consumer Services
Serial Year
2004
Journal title
Journal of Retailing and Consumer Services
Record number
148818
Link To Document