• Title of article

    Playing to win: an explorative study of marketing strategies of small ethnic retail entrepreneurs in the UK

  • Author/Authors

    Ahmad Jamal، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2005
  • Pages
    13
  • From page
    1
  • To page
    13
  • Keywords
    Marketing Strategy , Marketing to ethnic minorities , Ethnic entrepreneurs , SME marketing , Ethnic entrepreneurship
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2005
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148833

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148833