Title of article
The managerial ability to control the varied behaviour of regular customers in retailing: interformat differences
Author/Authors
Carmen Berné، نويسنده , , Jose M. Mugica، نويسنده , , Pilar Rivera، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
14
From page
151
To page
164
Keywords
Customer varied behaviour , Multi-sample , Store format , Variety-seeking , Retailing
Journal title
Journal of Retailing and Consumer Services
Serial Year
2005
Journal title
Journal of Retailing and Consumer Services
Record number
148845
Link To Document