Title of article
Using daily store-level data to understand price promotion effects in a semiparametric regression model
Author/Authors
M.P. Mart?nez-Ruiz، نويسنده , , A. Moll?-Descals، نويسنده , , M.A. G?mez-Borja، نويسنده , , J.L. Rojo-?lvarez، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
12
From page
193
To page
204
Keywords
Daily store-level scanner-data , Deal effect curve , Semiparametric regression
Journal title
Journal of Retailing and Consumer Services
Serial Year
2006
Journal title
Journal of Retailing and Consumer Services
Record number
148883
Link To Document