• Title of article

    Profiling consumers of own brands and national brands using human personality

  • Author/Authors

    Susan Whelan، نويسنده , , Gary Davies، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2006
  • Pages
    10
  • From page
    393
  • To page
    402
  • Keywords
    segmentation , Own brands , Consumer profiles , Personality , Correspondence analysis
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2006
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148899

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148899