Title of article
Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives
Author/Authors
Kristina B?ckstr?m، نويسنده , , Ulf Johansson، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
14
From page
417
To page
430
Keywords
Consumer behavior , Retailing , Shopping experiences
Journal title
Journal of Retailing and Consumer Services
Serial Year
2006
Journal title
Journal of Retailing and Consumer Services
Record number
148901
Link To Document