• Title of article

    Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives

  • Author/Authors

    Kristina B?ckstr?m، نويسنده , , Ulf Johansson، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2006
  • Pages
    14
  • From page
    417
  • To page
    430
  • Keywords
    Consumer behavior , Retailing , Shopping experiences
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2006
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148901