Title of article
A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
Author/Authors
Hui-ming (Deanna) Wang، نويسنده , , Manohar U. Kalwani، نويسنده , , Tolga Akçura، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
14
From page
369
To page
382
Keywords
Cross-category store brand purchasing behavior , Mixed Poisson models , Multivariate count data
Journal title
Journal of Retailing and Consumer Services
Serial Year
2007
Journal title
Journal of Retailing and Consumer Services
Record number
148937
Link To Document