• Title of article

    Word-of-mouth effects on short-term and long-term product judgments

  • Author/Authors

    Paula Fitzgerald Bone، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1995
  • Pages
    11
  • From page
    213
  • To page
    223
  • Journal title
    Journal of Business Research
  • Serial Year
    1995
  • Journal title
    Journal of Business Research
  • Record number

    154076

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154076