Title of article
A brief history of the future of advertising: Visions and lessons from integrated marketing communications
Author/Authors
William O. Bearden، نويسنده , , Charles S. Madden، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
4
From page
135
To page
138
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154179
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