• Title of article

    The inevitability of integrated communications

  • Author/Authors

    Don E. Schultz، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1996
  • Pages
    8
  • From page
    139
  • To page
    146
  • Journal title
    Journal of Business Research
  • Serial Year
    1996
  • Journal title
    Journal of Business Research
  • Record number

    154180