Title of article
Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success
Author/Authors
David W. Stewart، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
7
From page
147
To page
153
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154181
Link To Document