Title of article
Advertising trends: Innovation and the process of creative destruction
Author/Authors
George M. Zinkhan، نويسنده , , Richard T. Watson، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
9
From page
163
To page
171
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154183
Link To Document