Title of article
Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel
Author/Authors
Debra Lynn Stephens، نويسنده , , Ronald Paul Hill، نويسنده , , Karyn Bergman، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
8
From page
193
To page
200
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154186
Link To Document