• Title of article

    Relationship marketing theory in practice: A case study

  • Author/Authors

    Jeffrey E. Lewin، نويسنده , , Wesley J. Johnston، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    9
  • From page
    23
  • To page
    31
  • Journal title
    Journal of Business Research
  • Serial Year
    1997
  • Journal title
    Journal of Business Research
  • Record number

    154216