Title of article
Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
Author/Authors
Sukumar Kavanoor، نويسنده , , Dhruv Grewal، نويسنده , , Jeff Blodgett، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
9
From page
219
To page
227
Journal title
Journal of Business Research
Serial Year
1997
Journal title
Journal of Business Research
Record number
154254
Link To Document