• Title of article

    Organizational responses to a hypercompetitive environment: A case study of Pepsi Canada

  • Author/Authors

    Deepika Nath، نويسنده , , Stephanie E. Newell، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1998
  • Pages
    8
  • From page
    41
  • To page
    48
  • Journal title
    Journal of Business Research
  • Serial Year
    1998
  • Journal title
    Journal of Business Research
  • Record number

    154260