Title of article
Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis
Author/Authors
Paul W. Miniard، نويسنده , , Randall L. Rose، نويسنده , , Kenneth C. Manning، نويسنده , , Michael J. Barone، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
7
From page
137
To page
143
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154269
Link To Document