Title of article
The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage
Author/Authors
Eugene Sivadas، نويسنده , , Rajdeep Grewal، نويسنده , , James Kellaris، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
8
From page
179
To page
186
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154273
Link To Document