Title of article
Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking
Author/Authors
David W. Stewart، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
13
From page
39
To page
51
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154283
Link To Document