Title of article
Value Strategy Rather Than Quality Strategy: A Case of Business-to-Business Professional Services
Author/Authors
Jozée Lapierre، نويسنده , , Pierre Filiatrault، نويسنده , , Jean-Charles Chebat، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
12
From page
235
To page
246
Journal title
Journal of Business Research
Serial Year
1999
Journal title
Journal of Business Research
Record number
154365
Link To Document