Title of article
Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements
Author/Authors
Chiranjeev Kohli، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
12
From page
45
To page
56
Journal title
Journal of Business Research
Serial Year
1999
Journal title
Journal of Business Research
Record number
154376
Link To Document