• Title of article

    Relationship Marketing: Challenges for the Organization

  • Author/Authors

    Christian Gr?nroos، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1999
  • Pages
    9
  • From page
    327
  • To page
    335
  • Journal title
    Journal of Business Research
  • Serial Year
    1999
  • Journal title
    Journal of Business Research
  • Record number

    154400