Title of article
The Effects of Experience with Brand Extensions on Parent Brand Knowledge
Author/Authors
Daniel A. Sheinin، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
9
From page
47
To page
55
Journal title
Journal of Business Research
Serial Year
2000
Journal title
Journal of Business Research
Record number
154454
Link To Document