• Title of article

    The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

  • Author/Authors

    Maureen Morrin، نويسنده , , S. Ratneshwar، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    9
  • From page
    157
  • To page
    165
  • Journal title
    Journal of Business Research
  • Serial Year
    2000
  • Journal title
    Journal of Business Research
  • Record number

    154465