• Title of article

    The Marketing–Finance Interface: A Relational Exchange Perspective

  • Author/Authors

    Ko de Ruyter، نويسنده , , Martin Wetzels، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2000
  • Pages
    7
  • From page
    209
  • To page
    215
  • Journal title
    Journal of Business Research
  • Serial Year
    2000
  • Journal title
    Journal of Business Research
  • Record number

    154499