• Title of article

    The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector

  • Author/Authors

    Denise Jarratt، نويسنده , , Ramzi Fayed، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    12
  • From page
    61
  • To page
    72
  • Keywords
    Business-to-business sector , Marketing Strategy , competition
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154517

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154517