Title of article
An empirical analysis of the determinants of category expenditure
Author/Authors
William P. Putsis Jr.، نويسنده , , Ravi Dhar، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
15
From page
277
To page
291
Keywords
Category expansion , Private labels , Promotion
Journal title
Journal of Business Research
Serial Year
2001
Journal title
Journal of Business Research
Record number
154554
Link To Document