Title of article
What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement
Author/Authors
Jean-Charles Chebat، نويسنده , , Mathieu Charlebois، نويسنده , , Claire Gélinas-Chebat، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
10
From page
93
To page
102
Keywords
Open vs. closed conclusion advertisements , Moderating role , prior knowledge
Journal title
Journal of Business Research
Serial Year
2001
Journal title
Journal of Business Research
Record number
154564
Link To Document