• Title of article

    The impact of parent brand attribute associations and affect on brand extension evaluation

  • Author/Authors

    Sobodh Bhat، نويسنده , , Srinivas K. Reddy، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    12
  • From page
    111
  • To page
    122
  • Keywords
    Parent brand , Brand extension , Attribute associations
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154566

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154566