Title of article
An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations
Author/Authors
Lisa Guimond، نويسنده , , Chankon Kim، نويسنده , , Michel Laroche، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
7
From page
131
To page
137
Keywords
Feature manipulations , Price stipulation , Coupon-prone customers
Journal title
Journal of Business Research
Serial Year
2001
Journal title
Journal of Business Research
Record number
154586
Link To Document