Title of article
Using key informant insights as a foundation for e-retailing theory development
Author/Authors
Deborah L. Cowles، نويسنده , , Pamela Kiecker، نويسنده , , Michael W. Little، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
8
From page
629
To page
636
Keywords
Internet marketing , e-retailing , Electronic commerce , Key informant
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154661
Link To Document