Title of article
Using invoice price information to frame advertised offers
Author/Authors
William O. Bearden، نويسنده , , Jay P. Carlson، نويسنده , , David M. Hardesty، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
12
From page
355
To page
366
Keywords
Perceived quality , Framing effects , Invoice prices , Reference prices , fairness
Journal title
Journal of Business Research
Serial Year
2003
Journal title
Journal of Business Research
Record number
154739
Link To Document